Discover the vastness of the hospitality industry, the functional components it is divided into and how this sector is run and managed.
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Topics address general principles of the hospitality industry that refer to a variety of businesses and services linked to leisure, comfort and customer satisfaction. A focus on customer service including skills, knowledge, attitudes, and behaviors pertinent to the success of a hospitality professional.
The course covers several key aspects related to customer care in the hospitality business environment, it is considered that by focusing on customer satisfaction, loyalty and retention, an organization can create a niche to survive and grow profitably.
The course seeks to examine the evolution and conceptual framework of the hospitality industry over the years and its adaptability in market orientation through a well-crafted customer centric approach.
• What is the Hospitality Industry?
• The Difference Between the Hospitality Industry and the Travel Industry
• Sectors Within the Hospitality Industry
• Hospitality Marketing
• The Business of the Hospitality Industry
• Hospitality Management
Define the business of hospitality
Identify the Hospitality Industry & Organization structures.
Define Accommodation Operations, Front Office Operations
Understand the Classification of Hotels, Associations & Types of rooms
Understand Hospitality Marketing, basic concepts & Market Segmentation.
Define Emerging trends & Technology in hospitality industry
Understand Marketing of Food & Beverage
Understand Role of Hygiene in the Catering Industry, Personal Hygiene for Food Handlers, Hygiene in Food Production in Service Area & Harmful effects of Food Organisms.
Class training
Field Exposure
Exam
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